As mentioned in my previous post having worked with Apparel manufacturers,advising and assisting them in matters of fashion and style, I have acquired an interest in fashion blogging to spread some knowledge that will help you upgrade your fashion sense and upgrade your business ideas if you’re in the fashion industry.
COLORS are an essential element of Fashion and Marketing in the Fashion Industry, Its and easy way to convert prospects into customers as colours present an instant appeal to the eye.
COLORS MUST BE IN SYNC WITH SEASONS FOR MULTIPLE REASONS:
A. COLORS are Representative of different aspects of seasons
B. SCIENTIFIC reasons : Dark colours need to be avoided during summer as they absorb the wavelengths of light converting it to heat
C. It’s a good Fashion Habit to ensure that colors are in sync with seasons, it exudes style!
D. Colors Reflect your Moods and so do Seasons!
E. ADVANTAGE TO CUSTOMERS OF AN APPAREL BRAND THAT SYNCS COLORS WITH SEASONS: Your staff will be able to give better fashion advise to potential customers who will trust your brand better and customer satisfaction and loyalty will be achieved
F. When the shelves are overflowing with discounted garments during sale season you can cut through the clutter and make a right guess about which garments belong to which season on the basis of color and hence make a wiser choice
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